Product Spotlight: Calendar Production

Calendars are still an outstanding promotional piece for any company. Some versions of calendars are more useful than others, but let us highlight a few that are sure to be attention grabbers.

3-Month Glance

In our experience, these calendars are valued and appreciated by everyone. They are especially useful at retail outlets where scheduling is a key function. Consider businesses such as beauty salons and automotive repair shops. Next, take it a step further and think of all the suppliers to these businesses – automotive supply companies, beauty supply companies, cosmetic companies, etc. These are the companies that will truly benefit with their name on these calendars. By giving these calendars to their retailers they are sure to generate good will and also receive the benefit of having their company name displayed at the retail level throughout the year.

As the printer, the trick is to sell this idea to more than one business and spread the cost of printing the base 3-months over many different orders. When it comes time to print for the individual customer, it’s only an 81/2 x 11 top piece that is unique to that client, while the body of the calendar remains generic. The top copy may be a 10pt or 12pt C1S.

Sell 100, 500, 2000 or 10,000 calendars. The sky is the limit! They are as affordable as you can print the top copy.

Single Month Display

While this calendar provides the same promotional benefits as the 3-Month, it offers the convenience of a booklet format for retailers with limited wall space. Keep in mind that this style will need to be printed specifically for each calendar order.

As you see, two great options! We sincerely hope these ideas help you generate some orders in the upcoming months. After all, it is calendar season.