Product-in-Motion

Taking advantage of "Product-in-Motion". What does this concept refer to? At Wrap-Ups, we believe that Ink Jetting during bindery operations can save you MONEY and save you TIME.

Money is being saved by utilizing the same labor for addressing as you will to finish the piece. Labor in the bindery is your highest cost. Minimizing the number of hands needed post press will result in lowering the manufacturing costs. We already have the "Product in Motion" so why not address it simultaneously.

This idea will also shave a few days of transporting from business to business, because when we finish it, the piece goes directly in the mail. Allow us to also suggest ways to alter the piece to either increase your Postal Discount, or increase your Response Rates.

A matter as simple as "Duplex Ink Jetting", adding the customer's information to the response card adds to the likelihood the information will come back at a higher response rate, and increase the quality of the information as well.

Capture that angle on your next mailing project. Make the suggestion to mail it through Wrap-Ups.

For an excellent link to information on Mailing Questions, visit the United States Postal Service Rapid Information Bulletin Board System website!

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